Which major food product launch of the 1990s failed spectacularly after a $100 million marketing campaign, being discontinued after just 3 months due to consumer rejection of its unusual color?

Even the biggest food industry players sometimes make costly mistakes. This poll explores one of the most notable product failures in food retail history - a case study in misreading market trends and consumer preferences. Test your knowledge about this famous food industry flop that cost millions and became a business school cautionary tale.

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• Crystal Pepsi (clear cola)
• Heinz EZ Squirt (colored ketchup)
• Orbitz (beverage with floating gel spheres)
• Heinz Purple EZ Squirt Ketchup

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