Which direct-to-consumer genomics product launch fundamentally disrupted the personal genetics market in 2007 by introducing a retail model that made DNA testing accessible to the general public?

The intersection of retail and science has created fascinating market dynamics, especially in emerging fields like genomics and personalized medicine. This trivia challenges your knowledge about a pivotal product launch that transformed how scientific products reach consumers and researchers alike. Test your understanding of how innovative retail strategies in the scientific sector have changed accessibility and market penetration for cutting-edge technologies.

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23andMe's Personal Genome Service
Illumina's Genome Analyzer
Oxford Nanopore's MinION
Thermo Fisher's Ion Torrent PGM