Which sports brand pioneered the 'signature athlete' e-commerce model where individual athletes get their own dedicated micro-sites with exclusive product drops and content?

The sports industry has seen revolutionary changes in how products are marketed through influencer partnerships. Major athletic brands are constantly seeking innovative ways to connect with consumers through athlete endorsements and collaborations. Test your knowledge about one of the most groundbreaking influencer marketing campaigns that changed how sports products are promoted and sold in the digital age.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Nike with its 'Nike By You' athlete collaboration platform launched in 2018
Under Armour with its 'Athlete Direct' program launched in 2019
Adidas with its 'Creator Studio' platform launched in 2017
Puma with its 'Puma Select' athlete collections launched in 2020