Which innovative marketing strategy did NASA use to increase public engagement with the James Webb Space Telescope before its launch?

The astronomy industry combines cutting-edge science with consumer products and experiences. Major observatories and space agencies have developed sophisticated marketing strategies to promote their telescopes, findings, and educational materials. This poll tests your knowledge of how one of astronomy's most significant products was marketed to both scientific and public audiences.

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Created an augmented reality app allowing users to place a virtual JWST in their own environment and explore its components
Launched a subscription box service delivering monthly space-themed merchandise designed by astronomers working on the telescope
Established pop-up observatories in major cities where people could view real-time construction footage of the telescope
Created a limited-edition JWST-themed cryptocurrency with tokens representing different parts of the telescope's development