Which product holds the Guinness World Record for the most expensive retail product launch campaign relative to the product's actual price?

The world of retail has seen some extraordinary pricing strategies that have earned entries in the record books. From the most expensive retail experience to revolutionary pricing models that changed industries, world records in retail pricing showcase how brands push boundaries. Test your knowledge about these remarkable retail pricing milestones that have made history and transformed how we think about product value and consumer psychology.

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Apple iPhone (first generation) - Launch campaign cost 200x the product's retail price
Gillette Fusion ProGlide Razor - Launch campaign cost 700x the product's retail price
Tesla Model S - Launch campaign cost 150x the product's retail price
Nike Air Jordan XI - Launch campaign cost 450x the product's retail price