Which cultural tradition-focused loyalty program became the first to win a Global Retail Innovation Award for 'Cultural Preservation Through Commerce' in 2019?

Customer loyalty programs have evolved to embrace cultural traditions worldwide, creating deeper connections between brands and consumers. Some retailers have implemented innovative loyalty programs specifically designed around cultural celebrations and heritage events. These programs not only drive sales during cultural festivities but also demonstrate respect for diverse traditions. Test your knowledge about how brands have incorporated cultural heritage into their loyalty strategies and the impact these programs have had on community engagement and brand perception.

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Diwali Rewards by Reliance Retail (India)
Lunar New Year Club by Alibaba (China)
Heritage Points by El Corte Inglés (Spain)
Cultural Passport by Carrefour (France)