Which company revolutionized DNA sequencing with its "democratizing genomics" marketing campaign that helped bring the cost of sequencing a human genome from $100 million to under $1,000?

In the competitive world of scientific equipment and research tools, marketing breakthroughs can transform both companies and scientific progress. When the race to sequence the human genome reached its peak in the early 2000s, one company's innovative product marketing strategy helped them dominate the DNA sequencing market and fundamentally change how genetic research is conducted worldwide. Test your knowledge about this pivotal moment in science marketing history!

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Illumina
Thermo Fisher Scientific
Roche Diagnostics
Oxford Nanopore Technologies