Which retail loyalty program is widely considered the first modern customer loyalty program, launched in 1896?

Before digital rewards and smartphone apps, loyalty programs had fascinating historical origins. This trivia tests your knowledge of how customer retention strategies evolved throughout the centuries, revealing how merchants of the past innovated ways to keep customers coming back. From ancient trading techniques to the first modern punch cards, the history of loyalty programs offers insights into both commercial ingenuity and changing consumer behaviors.

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S&H Green Stamps, where customers collected stamps with purchases to redeem for merchandise
American Airlines' AAdvantage frequent flyer program, which pioneered points-based loyalty
The Woolworth's Dividend Card, which offered cash back on all store purchases
Sears Roebuck Preferred Customer Program, which offered exclusive catalog prices