Which pioneering influencer marketing strategy did Epic Games use in 2018 that revolutionized game promotion and is now considered an industry standard?

In the competitive world of gaming and virtual worlds, influencer marketing has become a cornerstone strategy for promoting new titles and platforms. The relationships between game developers, publishers, and content creators have evolved dramatically in recent years, creating unique marketing dynamics not seen in other industries. Test your knowledge about the strategic approaches that have defined successful gaming influencer campaigns!

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Paying streamers to play Fortnite during its battle royale launch, with rates based on streaming hours rather than performance metrics
Creating the Fortnite Support-A-Creator program, allowing content creators to receive a share of in-game purchases made by their followers
Hosting invitation-only virtual concerts within Fortnite featuring popular musicians to attract non-gaming influencers
Launching the first cross-platform tournament with cash prizes exclusively for influencers to generate competitive content