Which retail partnership launched the first major 'endangered species' product line in 1983, donating a percentage of each sale to wildlife conservation?

Test your knowledge about a pivotal moment in wildlife conservation retail history! Major conservation organizations have partnered with retail brands to create product lines that directly support wildlife preservation efforts. These partnerships have transformed how consumers can contribute to conservation while shopping. This question focuses on one of the most significant and longest-running retail partnerships in wildlife conservation history.

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World Wildlife Fund and Coca-Cola (featuring polar bears)
National Wildlife Federation and Keebler (featuring the Keebler elves as rangers)
World Wildlife Fund and Avon (featuring global endangered species)
Audubon Society and Mattel (featuring endangered birds as toys)