Which major film studio first launched a dedicated mobile app that allowed viewers to purchase digital films simultaneously with their theatrical release during the 2020 pandemic?

The film and television industry has embraced mobile commerce in revolutionary ways over the past decade. From ticket purchasing to streaming platforms, mobile technology has transformed how audiences consume entertainment. This trivia question focuses on a pivotal moment when a major studio implemented an innovative mobile commerce strategy that changed viewer engagement forever.

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• Universal Pictures with PVOD (Premium Video on Demand)
• Warner Bros. with HBO Max simultaneous releases
• Disney with Premier Access on Disney+
• Paramount with Paramount+ Early Access

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