Which horror film's viral marketing campaign included a fake documentary, 'missing persons' posters, and a website that made audiences believe the events were real, revolutionizing film promotion in 1999?

Film marketing has evolved dramatically in the digital age. Some campaigns have become legendary for their innovation and effectiveness, completely transforming how movies are promoted. This trivia question explores one of the most influential viral marketing campaigns that changed the film industry's approach to digital promotion and audience engagement, setting new standards for how studios build anticipation for their releases.

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• The Blair Witch Project
• Paranormal Activity
• The Ring
• Cloverfield

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