Which company was the first major retailer to implement the 'everyday low pricing' (EDLP) strategy, moving away from frequent sales and promotions in favor of consistently lower prices?

Test your knowledge of innovative retail pricing strategies that have disrupted industries and changed consumer behavior! This trivia challenges you to identify which major company pioneered a specific pricing approach that later became widely adopted across the retail landscape. Understanding these strategic pricing innovations provides insight into how successful businesses leverage pricing as a competitive advantage.

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Walmart
Target
Amazon
Costco