Which innovative pharmaceutical pricing model gained widespread attention after Novartis used it for Kymriah, only charging patients if the treatment proved effective?

Value-based pricing has transformed how pharmaceutical products are marketed and sold. Rather than traditional cost-plus models, many pharmaceutical companies now price medications based on patient outcomes and demonstrated clinical value. This shift represents one of the most significant changes in healthcare product marketing in recent decades, affecting everything from drug development to insurance negotiations.

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Outcomes-based pricing (pay-for-performance)
Indication-specific pricing
Subscription model pricing (Netflix model)
Lifecycle-based dynamic pricing