Which packaging innovation from the 1960s transformed the beverage industry by allowing consumers to easily carry and store larger quantities of products?

Product packaging has evolved dramatically over the decades, not just protecting products but becoming a crucial marketing tool. Some packaging innovations have completely transformed industries and consumer behavior. This trivia question focuses on a revolutionary packaging development that changed how an entire product category was sold and consumed, creating new market opportunities and significantly altering retail strategies in the process.

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• The aluminum pull-tab can
• The plastic six-pack ring
• The cardboard 12-pack carton
• The plastic 2-liter bottle

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