Which major sporting goods manufacturer made a historic strategic shift by announcing a 'Consumer Direct Acceleration' strategy in 2020, aiming to generate 50% of sales through direct-to-consumer channels?

The sporting goods industry has undergone massive changes in how products reach consumers. E-commerce has transformed not just how we buy sports equipment, but how brands interact with athletes and fitness enthusiasts. Test your knowledge about one of the most significant digital pivots in sports retail history that changed the industry landscape forever.

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Nike
Adidas
Under Armour
Puma