Which retailer's loyalty program was the first to use predictive analytics to determine when customers were pregnant, causing controversy in 2012 when it identified a teen's pregnancy before her father knew?

How well do you understand the strategies behind successful customer loyalty programs in the retail sector? These programs have transformed how businesses retain customers and increase lifetime value, with some becoming industry benchmarks. Test your knowledge about one particularly revolutionary loyalty program that changed customer retention metrics across multiple industries.

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• Target's Red Card & Circle
• Walmart's Savings Catcher
• Amazon Prime
• Sephora's Beauty Insider

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