Which of the following factors is NOT typically included in calculating a customer's lifetime value (CLTV) in retail analytics?

Customer Lifetime Value (CLTV) is a critical metric in retail that helps businesses understand the total worth of a customer over their entire relationship with a company. This metric influences marketing strategies, customer retention efforts, and resource allocation. Test your knowledge about this essential retail concept that drives decision-making in today's competitive marketplace.

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Customer acquisition cost
Average purchase value and frequency
Competitor pricing strategies
Customer retention rate and profit margin