Which pop culture retail innovation did Disney introduce in 2013 that revolutionized how entertainment franchises blend physical collectibles with video games?

The world of retail is constantly evolving, especially when it comes to pop culture merchandising and fan engagement. Streaming platforms, blockbuster franchises, and viral social media trends have dramatically changed how brands connect with consumers and build loyalty. This trivia question tests your knowledge about a significant retail innovation that transformed how entertainment franchises monetize their popularity beyond traditional merchandise.

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Disney Infinity, which used NFC-enabled figurines that players could place on a portal to unlock characters in the game
Disney MagicBands, wearable technology that stored digital content unlocked at retail locations
Disney Crossy Road, the first major mobile game to offer exclusive physical merchandise codes with in-app purchases
Disney Ultimate Sticker Collection, QR-coded stickers that unlocked premium digital content when scanned