Which pop culture product was the first to widely adopt AR (Augmented Reality) packaging that allowed consumers to interact with characters by scanning the package with their smartphones?

Product packaging in pop culture has evolved dramatically over the decades, often becoming iconic in its own right. From collectible action figure boxes to limited edition album covers, packaging can significantly impact consumer perception and even become collectible. This trivia question explores a groundbreaking packaging innovation that changed how we experience a popular entertainment product.

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LEGO Hidden Side sets (2019)
Pokémon Trading Card Game booster packs (2017)
Star Wars: The Force Awakens action figures (2015)
Marvel Avengers: Endgame merchandise (2018)