Which music streaming platform pioneered the 'Wrapped' year-end personalized listening statistics campaign that has since been widely imitated across the tech industry?

In the competitive music industry, branding partnerships have created some of the most influential marketing campaigns of the 21st century. These collaborations between music artists and major brands have revolutionized how products are advertised and how musicians generate revenue beyond traditional album sales and concerts. Test your knowledge about one groundbreaking partnership that changed music product advertising forever.

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Spotify
Apple Music
Amazon Music
Tidal