Which innovative customer retention strategy did Nike implement in 2018 that revolutionized its direct-to-consumer approach?

The sports retail industry is constantly evolving with new strategies to retain customers in an increasingly competitive market. Major sporting goods retailers and athletic brands invest heavily in customer loyalty programs, experiential shopping, and personalized engagement. Test your knowledge about how sports retailers are keeping their customers coming back for more!

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Nike Adventure Club - a subscription service for children's athletic footwear that delivers new shoes as kids grow
Nike Fitness Pass - a monthly gym membership included with purchases over $150
Nike Coach Connect - personal training sessions bundled with premium apparel purchases
Nike Rewards Elite - a tiered cashback system based on quarterly spending thresholds