Which astronomy equipment manufacturer pioneered the first 'Star Points' loyalty program that rewards customers with free planetarium tickets and observatory access?

Space exploration has become more commercialized than ever, with retail giants and startups alike competing for market share in this final frontier. Major astronomy equipment manufacturers have developed sophisticated brand identities and loyalty programs to capture the growing amateur astronomer market. Test your knowledge about the business side of stargazing and how companies are positioning themselves in this expanding universe of consumer astronomy.

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Celestron, with their 'Celestial Rewards' program launched in 2015
Meade Instruments, through their 'Galaxy Club' initiative started in 2017
Orion Telescopes, via their 'Stellar Status' membership introduced in 2016
Sky-Watcher, with their 'Cosmic Credits' system established in 2018