Which retailer first launched a dedicated 'Mythology & Folklore' section in their stores worldwide, creating specialized displays with interactive elements telling ancient stories behind products?

Mythology and folklore have always been a rich source of inspiration for retail brands looking to create compelling narratives around their products. From Norse gods lending their names to household items to Greek mythological figures adorning luxury goods, ancient stories continue to shape modern retail strategies. This poll tests your knowledge about a fascinating retail innovation that brought mythology-themed products to the mainstream market in an unprecedented way.

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Anthropologie, with their 2015 'Legends & Lore' boutique concept featuring artisanal products inspired by global mythologies
Barnes & Noble, with their 2012 'Mythic Marketplace' sections combining books, décor, and themed merchandise from various cultural traditions
Urban Outfitters, with their 2018 'Modern Myths' collection featuring apparel and home goods based on reimagined classical deities
Target, with their 2016 partnership with The Metropolitan Museum of Art creating 'Ancient Stories' pop-up shops in flagship stores