Which pop culture product launch was so disastrous in 2017 that it resulted in a $100 million loss, multiple lawsuits, and became the subject of two competing documentaries?

Even the biggest names in entertainment and pop culture have had spectacular product launch failures. These missteps often become legendary cautionary tales in marketing and business courses worldwide. Test your knowledge about some of the most infamous product flops that were meant to capitalize on pop culture trends but ended up as costly mistakes instead. Do you know which highly anticipated product crashed and burned despite its celebrity backing?

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