Which telescope manufacturer radically rebranded in 2016, changing their logo from a simple wordmark to a stylized 'celestial eye' design while launching their revolutionary GoTo mount technology?

The telescope market has transformed dramatically in the digital age, with certain brands becoming synonymous with amateur and professional astronomy. Brand identity in astronomy equipment often reflects innovation, optical quality, and connection to the cosmos. Test your knowledge about one of the most significant brand identity shifts in modern astronomical retail!

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Celestron, with their new EdgeHD optical system
Meade Instruments, alongside their LX200 product line refresh
Orion Telescopes, coinciding with their StarShoot camera series
Takahashi, when introducing their Sky Explorer mounting system