According to industry research, what is the average engagement rate considered 'good' for micro-influencers (10,000-50,000 followers) on Instagram?

Influencer marketing has evolved into a sophisticated industry with established benchmarks and best practices. While many brands invest heavily in this strategy, understanding the analytics behind successful campaigns can be the difference between wasted budgets and stellar ROI. This poll tests your knowledge of a key performance metric that savvy marketers track when evaluating influencer partnerships.

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1-2%
3.5-6%
8-10%
12-15%