Which pioneering advertising executive coined the phrase 'Unique Selling Proposition' (USP) in the 1940s, revolutionizing how products were differentiated in marketing?

The history of retail advertising has transformed how products reach consumers. From simple newspaper ads to sophisticated campaigns, advertising techniques have evolved dramatically over centuries. This trivia question focuses on a pivotal moment in advertising history that changed how products were marketed to the masses and established principles still used today.

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Rosser Reeves
David Ogilvy
Leo Burnett
William Bernbach