Which linguistic technique did retail giant Amazon intentionally incorporate into its brand name that has contributed to its global recognition and memorability?

In the world of retail, language plays a critical role in branding and consumer perception. From memorable slogans to carefully crafted product names, linguistic choices can make or break a company's identity. This trivia question explores how language influences retail branding strategy and how certain linguistic features have been strategically employed by major retailers to create distinctive brand identities that resonate with customers across different markets and cultures.

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Bilabial consonants at both ends of the name (A and n) to create a 'bookend' effect that's easily pronounced in most languages
A name beginning with 'A' to appear first in alphabetical listings and phone books, a common retail strategy in the pre-digital era
Phonological reduplication (repeating the 'ma' sound) to create a rhythmic pattern, similar to brands like Coca-Cola
Linguistic sound symbolism with the strong 'z' sound to convey speed and efficiency in their delivery services