Which sporting goods retailer first introduced in-store 'test zones' allowing customers to try equipment (like basketball courts, golf simulators, and climbing walls) before purchasing?

The sporting goods industry has evolved dramatically in how products are presented and sold to consumers. From traditional brick-and-mortar stores to innovative digital experiences, companies have pioneered new approaches to engage athletes and enthusiasts. This trivia question explores a significant retail innovation that changed how customers interact with sports equipment before purchase.

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Dick's Sporting Goods
REI
Sport Chalet
Bass Pro Shops