Which linguistic consultant famously advised Apple to change their slogan from 'Think Different' to 'Think Differently' in 2009, arguing that the adverbial form was more grammatically correct?

In the world of marketing, language is a powerful tool that can make or break a brand's identity. Linguists have long studied the phonetic, semantic, and syntactic elements that make certain brand slogans more memorable and effective than others. This trivia question explores how language expertise influenced one of the most successful slogan changes in corporate history.

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