Which wildlife conservation brand launched the first 'buy one, plant one' business model where each purchase funds planting trees in endangered animal habitats?

Test your knowledge about innovative product launches in the wildlife conservation sector! Many companies are creating products that directly support wildlife protection efforts through their business models. These brands have pioneered new approaches to conservation-focused retail, turning everyday purchases into opportunities for wildlife protection. How well do you know these groundbreaking product initiatives?

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Tentree
4ocean
Wildlife Works
The Elephant Pants