Which retail biophilic design element has been proven to increase customer willingness-to-pay by an average of 8-12% for products displayed nearby?

The natural world is increasingly influencing retail environments as consumers seek more authentic and restorative shopping experiences. Biophilic design—incorporating elements of nature into retail spaces—has shown to increase dwell time by 15-20% and boost sales. From living walls and natural materials to nature-inspired layouts, retailers are embracing the power of bringing the outdoors inside. Test your knowledge about this growing trend merging nature and commerce!

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