Which major sports brand first eliminated the traditional shoebox by introducing the 'Packaging Origami' design that uses a single piece of recyclable cardboard with no glue or tape?

Sustainable packaging has become a major focus in the sports retail industry as brands seek to reduce their environmental footprint while still creating memorable unboxing experiences. From biodegradable materials to innovative designs that eliminate plastic, sports retailers are transforming how their products reach consumers. Test your knowledge about one groundbreaking packaging initiative that changed the game in the athletic footwear market!

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Adidas with its 'Paper Wrap' system in 2019
Puma with its 'Clever Little Bag' design in 2010
Nike with its 'Single-Sheet Box' in 2018
Under Armour with its 'Zero-Waste Wrapper' in 2016