Which revolutionary marketing campaign is credited with transforming video games from a niche hobby to mainstream entertainment by using the tagline 'This is living' and featuring real gamers' emotional reactions?

In the world of gaming, marketing campaigns have transformed how products reach consumers. Some campaigns were so groundbreaking they changed the industry forever. This poll tests your knowledge about one of the most influential gaming marketing campaigns that altered how games were promoted and perceived by mainstream audiences. Do you know your gaming history well enough to identify this watershed moment?

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PlayStation's 'Play Has No Limits' campaign
Nintendo Wii's lifestyle marketing campaign
Xbox's 'Jump In' campaign
Sega Dreamcast's 'It's Thinking' campaign