Which celebrity is credited with creating the first successful modern celebrity fragrance line in 1987, launching a trend that has generated over $5 billion in retail sales?

Celebrity brand collaborations have become a cornerstone of modern retail strategy, generating billions in revenue and reshaping how products are marketed. From fashion to beauty, tech to food, these partnerships leverage star power to create instant market buzz and consumer demand. But which famous personality pioneered this now-common practice? Test your knowledge about the origins of celebrity product collaborations that changed the retail landscape forever.

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• Elizabeth Taylor with 'Passion'
• Michael Jordan with 'Jordan'
• Madonna with 'Truth or Dare'
• Cher with 'Uninhibited'

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