Which gaming company pioneered the 'Direct Purchase' feature in 2017 that allowed players to buy physical merchandise from within a game, shipping real products based on their virtual characters?

The gaming industry has transformed retail experiences through virtual storefronts, in-game purchases, and brand partnerships. Test your knowledge about how major gaming companies have innovated in retail and commerce within their virtual worlds! Understanding these retail strategies helps reveal how gaming platforms are becoming the shopping malls of the future.

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• Epic Games (Fortnite)
• Roblox Corporation
• Mojang Studios (Minecraft)
• Activision Blizzard (World of Warcraft)

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