Which struggling technology retailer underwent a dramatic rebranding in 2000-2001 that transformed it from nearly bankrupt to a cultural icon, including a new logo, store design, and product strategy?

In the world of pop culture and retail, brand identity is everything. Sometimes, companies need to completely reinvent themselves to stay relevant in changing markets. This trivia question explores one of the most successful rebranding efforts in retail history—a transformation that took a nearly bankrupt company and turned it into a pop culture phenomenon. Test your knowledge of famous brand evolutions that changed the retail landscape!

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