Which advertising agency created the iconic U.S. Army slogan 'Be All You Can Be' in 1981, widely considered one of the most successful military recruitment campaigns ever?

The U.S. Army's recruitment campaigns have shaped military marketing history and influenced American culture for decades. Effective military recruitment slogans don't just fill ranks—they capture the ethos and promise of military service while responding to the cultural context of their time. This poll tests your knowledge of one of the most successful military marketing campaigns in history, which transformed recruitment during a challenging post-Vietnam era.

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N.W. Ayer & Son
J. Walter Thompson
Ogilvy & Mather
Leo Burnett