Which major streaming service began as a DVD-by-mail rental business in 1997 before its famous pivot to streaming, fundamentally changing its brand identity and the entire entertainment industry?

Streaming services have dramatically transformed how we consume entertainment, with companies fighting for brand recognition in an increasingly crowded marketplace. Behind these successful platforms are fascinating brand storytelling strategies and pivotal decisions that shaped their identities. Test your knowledge about one of the most significant brand transformations in recent pop culture history!

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Netflix
Hulu
Amazon Prime Video
HBO Max