Which global retail brand launched its 'Artisan Project' to preserve traditional crafting techniques from different cultures and incorporate them into luxury products?

In today's global marketplace, successful retail brands often incorporate cultural traditions and heritage into their branding strategies. This creates authentic connections with consumers who value cultural representation and traditional craftsmanship. Test your knowledge about a famous retail brand that has masterfully integrated cultural traditions into its global identity and product offerings.

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Loewe, which partners with artisans worldwide to create collections featuring traditional basketry, weaving, and leather crafts
Zara, which runs a sustainable initiative connecting European designers with indigenous textile makers
Nike, which created a division dedicated to incorporating traditional patterns from African cultures into athletic wear
Ikea, which established workshops in rural communities to preserve dying woodworking traditions