Which cultural celebration marketing campaign by a major retailer broke records for social media engagement by authentically showcasing diverse family traditions?

Retail businesses often leverage cultural traditions to boost sales and connect with communities. Understanding how major retailers incorporate cultural celebrations into their marketing strategies reveals fascinating insights about consumer behavior and retail trends. This trivia question explores a noteworthy retail marketing campaign tied to cultural traditions that had significant impact on consumer engagement and sales.

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Target's 'Traditions Reimagined' Lunar New Year campaign featuring user-generated content from Asian American families
Walmart's 'Día de los Muertos Heritage Series' showcasing traditional Mexican celebrations across generations
John Lewis' 2022 Diwali 'Festival of Light' campaign featuring authentic home celebrations from British South Asian communities
Amazon's 'Global Traditions at Home' campaign featuring international holiday celebrations during the pandemic