Which advertising technique did Netflix pioneer in 2013 that revolutionized how streaming platforms promote their original content?

The film and television industry relies heavily on innovative marketing strategies to promote blockbusters and hit shows. From viral campaigns to unforgettable taglines, marketing can make or break a production's success. This trivia question explores one of the most impactful advertising techniques that transformed how a major streaming service promoted its original content. Test your knowledge of the business side of entertainment!

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Vertical integration marketing, where they advertised exclusively on properties they owned
Binge-release strategy, dropping entire seasons at once and marketing the "binge-watching" concept
Character-focused outdoor billboards that only featured actors without show titles
Algorithmic trailer customization, creating different trailers based on viewer preferences