Which 1982 sci-fi film featured a groundbreaking product placement deal that reversed the company's declining sales, after the candy was initially rejected by Mars for the movie?

Product placement in film and television has evolved from subtle background props to sophisticated integrated marketing strategies. As studios and brands form increasingly strategic partnerships, product placement has become a multi-billion dollar industry that shapes both content and consumer behavior. Test your knowledge about this fascinating intersection of entertainment and advertising that has transformed how products appear in our favorite shows and movies.

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Reese's Pieces in E.T. the Extra-Terrestrial
Coca-Cola in Blade Runner
Ray-Ban sunglasses in Tron
Atari gaming console in The Thing