Which 2008 film pioneered the use of alternate reality games (ARGs) for marketing, creating fake websites, phone numbers, and real-world scavenger hunts that engaged millions of fans before release?

The film industry has produced some of the most innovative and memorable marketing campaigns in history. From groundbreaking digital strategies to viral social media phenomena, movie studios have pioneered techniques that changed how products are promoted worldwide. Test your knowledge about the marketing strategies behind some of cinema's biggest blockbusters!

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• The Dark Knight
• Iron Man
• Cloverfield
• Quantum of Solace

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