Which architectural firm pioneered the 'Digital Twin' concept for retail spaces, creating virtual replicas of stores that architects and retailers use to test designs before construction?

The intersection of architecture and retail has transformed dramatically in recent years, with technology reshaping how physical stores are designed and experienced. Virtual reality, immersive environments, and innovative spatial concepts are changing how architects approach retail spaces. This trivia question explores a groundbreaking architectural retail innovation that has redefined the shopping experience.

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Gensler, with their 'Reality Mirror' technology first implemented for Apple flagship stores
Foster + Partners, through their 'Virtual Echo' platform developed for Burberry's digital transformation
Zaha Hadid Architects, with their 'Parametric Retail' system first used in Samsung Experience stores
SHoP Architects, using their 'Spatial Commerce' framework for Nike's concept stores