Which global beverage brand revolutionized its storytelling in 2013 by launching a campaign featuring traditional artisans and their craft stories from around the world?

Traditional crafts and cultural heritage are increasingly becoming powerful brand narratives in today's global marketplace. Companies are leveraging cultural traditions to create authentic brand stories that resonate with consumers seeking meaningful connections. This trivia question explores how one iconic company successfully incorporated traditional craft narratives into its global brand identity, transforming cultural heritage into a distinctive market advantage.

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Coca-Cola with its 'Share a Coke' campaign
Absolut Vodka with its 'Transform Today' campaign
Starbucks with its 'Meet Me at Starbucks' documentary series
Pepsi with its 'Live for Now' cultural initiative