Which celebrity's cosmetics brand broke industry records by selling $100 million in products within the first 45 days of launch, despite industry experts initially predicting failure due to market saturation?

Celebrity brand collaborations have revolutionized marketing strategies, creating some of the most memorable and lucrative partnerships in retail history. These collaborations leverage star power to connect with consumers on a deeper level and often reshape entire product categories. This poll tests your knowledge about one particularly surprising celebrity brand collaboration that defied expectations and changed the industry landscape.

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Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Lady Gaga with Haus Laboratories
Selena Gomez with Rare Beauty