Which historic Broadway theater underwent a controversial $50 million rebranding in 2013 that initially alienated traditionalists but ultimately increased ticket sales by 40% among younger audiences?

The performing arts industry has seen numerous rebranding strategies to attract modern audiences while honoring theatrical traditions. Major theater companies and production houses have had to reinvent their marketing approaches to stay relevant in the digital age. This trivia question explores a fascinating case study of brand revival in one of Broadway's most iconic theaters. Test your knowledge of how performing arts venues have transformed their brand identity to connect with new generations of theatergoers!

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The Winter Garden Theatre
The Richard Rodgers Theatre
The New Amsterdam Theatre
The Majestic Theatre