Which presidential campaign pioneered the use of targeted demographic data to create personalized campaign messaging, revolutionizing political product launches?

Throughout history, U.S. presidential campaigns have mastered the art of product launches - with candidates being the 'product' sold to voters. Strategic rollouts of candidates, policies, and campaign platforms mirror corporate product launches in fascinating ways. This trivia question tests your knowledge of one of the most innovative campaign launch strategies that changed political marketing forever.

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Barack Obama's 2008 campaign with its 'Dashboard' digital platform
Bill Clinton's 1992 campaign with its 'War Room' rapid response strategy
Donald Trump's 2016 campaign with its social media outreach
Ronald Reagan's 1980 campaign with its 'Morning in America' messaging